Storytelling Strategy Tool

Build your
storytelling roadmap

Field helps you turn your work, milestones, and goals into a clear plan for what to say, what to create, and what to prioritize next. Built by elefint — a design studio with over a decade of experience working with nonprofits and mission-driven organizations.

01 — Your organization
Choose the type of project this plan is for.
Who you are, what you do, and who you serve. 2–4 sentences is ideal — don't overthink it.
02 — Your people & goals
Think beyond broad categories. "Major donors" is fine; "parents of alumni who gave in the past two years" is better. Add each audience one at a time — press Enter or comma.
Think behavior, not just awareness. What do you want people to do, give, feel, or decide?
03 — Key moments
Events, deadlines, seasons, or windows that you need to plan around — or build toward. Be as specific as you can. Add one at a time.
04 — Voice & feel
Pick 3–5 words that describe the emotional register of this work. You can type your own or choose from the options below.
Warm Hopeful Urgent Bold Inspiring Grounded Playful Informational Celebratory Quiet Intimate Powerful
Websites, Instagram handles, or accounts you admire — anything that gives us a sense of the look, tone, or feel you're drawn to.
The photography? The writing style? The restraint? The energy? Even a sentence helps us calibrate.
05 — What you're working with
Share what you already have so we can build on it. Leave anything blank that doesn't apply — or check the box below if you're starting from zero.
Be honest about your limits — it makes the plan more useful. Add your own or choose from the options below.
Limited budget Time pressure Small team No dedicated designer No photographer No copywriter Stakeholder alignment needed Board approval required Limited design resources
06 — Anything else
History, context, things that haven't worked before, landmines to avoid, or specific asks that don't fit anywhere above.
Takes about 15–30 seconds.